Employees of Magnificent Manufacturing are spending the weekend restoring a home for a local family in need. The company and some of its vendors have provided all the necessary materials and company employees will make the repairs. Magnificent Manufacturing has written a news release and sent it to the local television stations and newspapers. This is an example of _________.
Public relations refers to how a company builds its relationship with the community and its consumers.
What Magnificent Manufacturing's employees are doing is a very nice action, but it is done to grab the attention of the press and get "good press" for the company. This way the community will have a positive view about the company.
