CristiPC6428 CristiPC6428

13-02-2020
Business

contestada

For segmentation strategy to be successful, the customers in the segment must react similarly and positively to firm's offering, corresponding to which of the following criteria for evaluating segment attractiveness?
a) reachable
b) profitable
c) identifiable
d) responsive
e) substantial

Respuesta :

sheila75 sheila75

13-02-2020

The answer if I’m not mistaken is b

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