AOL bought customers from CD Now for $60 per customer. CD Now’s annual retention rate was 60 percent and customers generated $15 of profit per year. Assuming an annual discount rate of 12 percent, evaluate AOL’s purchase of CD Now customers. Assume profits occur at the end of each period.

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Answer:

Answer for the question:

AOL bought customers from CD Now for $60 per customer. CD Now’s annual retention rate was 60 percent and customers generated $15 of profit per year. Assuming an annual discount rate of 12 percent, evaluate AOL’s purchase of CD Now customers. Assume profits occur at the end of each period.

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Explanation:

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Answer:

The investment per customer by AOL = $ 60 The $ profits generated per customer = $15 in first year+$15*.60 in second year+$15*.602...

Explanation:

The investment per customer by AOL = $ 60 The $ profits generated per customer = $15 in first year+$15*.60 in second year+$15*.602