Respuesta :
(B) Psychographic segmentation has been used to market the product.
What is Psychographic segmentation?
- Psychographic segmentation is a type of market segmentation that divides consumers into sub-groups based on similar psychological features, such as subconscious or conscious beliefs, motives, and priorities, in order to explain and anticipate consumer behavior.
What is decision maker segmentation?
- A segmentation plan assists in narrowing the scope of your business or product to the people you are most likely to be able to serve, bringing focus to the demands that should be targeted in your marketing communication.
What is behavioral segmentation?
- Behavioral segmentation separates customers into categories based on their behavior patterns or behavioral data, allowing marketers to target certain behaviors that increase the likelihood of their intended outcomes.
As the definition says Psychographic segmentation is a type of market segmentation that divides consumers into sub-groups based on similar psychological features. and in the given situation the sub-group is the college-educated.
Therefore, (B) psychographic segmentation has been used to market the product.
Know more about Behavioral segmentation here:
https://brainly.com/question/26961354
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Complete question:
1. If a product is targeted at a risk-seeking individual who is college educated, makes above $100k a year, belongs to a local extreme sports club, and reads Fight! magazine, and takes two vacations a year to exotic places, what type of segmentation has been used to market the product?
a. decision maker segmentation
b. psychographic segmentation
c. behavioral segmentation
