He started with the human rights points to highlight how Americans and Britsh were equal and therefore should have the same rights and duties.
Thomas Jefferson had many complaints about how American settlers were being treated by the British government. He needed to emphasize how Americans' duties with the English crown were demanded and fulfilled, but rights were denied, causing Americans not to have access to freedoms that the British had.
In this case, he started the text by highlighting human rights before showing what his grievances were, to emphasize the value of Americans and equate them with the British.
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