in a brainstorming session for a new drug to lower cholesterol, the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market. in terms of the communication process, the transformation of this idea into an ad campaign is an example of

There are several types of marketing campaigns that can be used to achieve various marketing goals within your organization: Traditional media campaign. Product launch campaign. Seasonal push campaign.

What does ad campaign mean?

An ad campaign is a series of advertisements revolving around a single message and designed to achieve a specific goal. Example: a company may create advertising campaigns to achieve any of the following business goals: Increase brand awareness of new products. Promote the sale of services or products.

What distinguishes advertising and promotional campaigns?

A campaign contains one or more ad groups. Ad groups contain one or more ads. At the campaign level, you select an advertising objective to define your goals. Goals are advertising objectives and can only be selected once per campaign.

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