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The acronym audience serves to remind you of what to consider when analyzing an audience. in the acronym, what does the d stand for?

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I believe the 'D' in "AUDIENCE" stands for demographics. 
Erudite1
The acronym AUDIENCE serves to remind one of things that are to be considered when one is analyzing an audience. AUDIENCE stand for:
A: Analysis
U: Understanding
D: Demographic
I: Interest
E: Environment
N: Needs
C: Customized
E: Expectations.

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