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During her speech on malpractice insurance, the head of the local branch of the american medical association consistently avoided making eye contact with her audience. according to research on the role of nonverbal communication in public speaking, the audience was likely to perceive her as

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They are bound to think that she is being insincere. Eye contact is one of the most important nonverbal speaking skills when giving a speech. It helps people understand that the speaker is not only serious about the speech he or she is giving but that they are being honest and care about the audience.